«We are serious about sustainability, design, hospitality, and the true Barcelona.
These are the principles that guide everything we do.
We want to show that a responsible tourism model is possible:
more conscious, transformative, and positive for a city that is alive and thrives with its identy.»
Our Manifesto:
Experience the real Barcelona
Immerse yourself in the authentic Barcelona, one that locals are proud of. Be a part of the neighborhood, supporting the local economy and culture.
Celebrate Cultural Exchange
Invite guests to bring and share their own culture, because everyone is a local somewhere.
Think Slow
Co-create unique experiences by collaborating with independent, like-minded local brands. This is a place that could only exist in Barcelona.
Be Transparent and Sustainable
Drastically reduce the ecological footprint of the activity through eco-innovation and sustainable design thinking.
Be more than an eco-project
Embed sustainability seamlessly into the experience without compromising on style or comfort. Less preachy, more inspirational.
Be Part the local initiatives
Actively support the local community by participating in social and cultural projects.
Be good for People, the Planet and Profit
Create a successful business that makes the world a little bit nicer for everyone.
A Place to Belong
Stay flexible and keep it personal. Guests should feel like they are in a special home, not just a room number.
Design that cares
Apply good design (useful, beautiful, fun, detailed, eco-friendly, functional, affordable, long-lasting, honest, local) to everything: interiors, business model, service, activities, and shop.
Stay Connected
Be social, online and offline. Be connected to guests, locals, the city, modern culture, tradition and nature.