The kind of tourism we stand for: respectful and sustainable
At yök, we believe that good tourism can have a positive impact on the city. We support a kind of tourism that listens, adapts to the local rhythm, and creates shared value. From the very beginning, we’ve connected our guests to local life in an honest and responsible way.
We love supporting our neighborhood’s fabric: shopping at long-standing local businesses, working with local talent, and welcoming those who want to discover the city from the inside, without invading or displacing.
We also care for our surroundings: we eco-renovated a space from 1900, respecting its essence and choosing natural materials. We value what already exists, because preserving what’s authentic is also a form of sustainability.
Tourism can be a tool for peace. At yök, we believe in cultural encounters and enriching exchanges. That’s why we love welcoming our guests and sharing moments that proudly celebrate Barcelona’s identity.
None of this would be possible without our team: a network of committed, professional collaborators. We also champion new talent. We collaborate with Tourism and Design universities in Barcelona, and we love giving space to young people who want to make a difference. We believe in their fresh perspective and learn a lot by walking alongside them.
Growth doesn’t always mean getting bigger. We’d rather be part of a vibrant city than a tourist bubble. Because yök is more than just a place to stay, it’s a place to be.