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Our logo is inspired by Dalí’s Chupa Chups design

This is our logo, designed by Katie Barcelona in San Francisco. Here is her explanation of it:

“The logo for yök was created to embody the spirit of Barcelona. Inspiration was drawn from mid-19th century encaustic tiles in the city, and also from Salvador Dali’s famous Chupa Chups® logo design in the 1960s. The yök pattern, like Catalunya, flows seamlessly with jovial grace.”

(And she added that the last part might be a little too flowery ;)

Special thanks also to Joe Finocchiaro for making it perfect, and creating the “y”, “o” and “k” Dalí didn’t!