#6 More than an eco project
#6 We want people to come to us because they love it, not (only) because we are eco-friendly.
Cool and green is possible: In the bathroom of the Ave Hotel in NYC, the space-saving bike parking in the hall of the W Hotel in San Francisco, in the New Hotel by the Campana Brothers, on the roof between the beehives of the Waldorf Astoria and on the packaging of the STOP THE WATER WHILE USING ME shampoo bottles!